PRIVACY POLICY

DATA PROTECTION-
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This is a register and privacy policy of Oy Santa Claus Licensing Ltd in accordance with the EU General Data Protection Regulation (GDPR).
Drafted 17.10.2025 Last modified 17.10.2025

The privacy of visitors to our website is very important to us and we are committed to protecting it. This privacy policy explains what we use your personal information for.

By agreeing to the use of cookies in accordance with the Privacy Policy the first time you visit the site, you agree to the use of cookies on each subsequent visit.

1 Data controller

Oy Santa Claus Licensing Ltd
Henry Ford Street 6 A, 001500 Helsinki, Finland
Other contact: [email protected]

2 Contact person responsible for the register

Petri Paarnio, [email protected]

3 Name of the register

Register of users of the online service

4 Collection of personal data

The following types of personal data may be collected, stored and used:

- information about your device, including IP address, geographic location, browser type and version, and operating system;
- information about your visits and use of the site, including referral referrals, length of visit, pages viewed and site navigation paths;
- information, such as your email address, that you provide when you register on our site;
- information you enter when you create a profile on our site - for example, name, phone number, address;
- information, such as your name and email address, that you provide when you subscribe to our emails and/or newsletters;
- information that you provide when you use the services on our website;
- information generated by the use of the site, including the timing, frequency and conditions of use of the site;
- any information contained in any communication you send to us through our site or by email, including both the content and metadata of the communication;
- any other personal data you send to us.

Before you disclose another person's data to us, you must obtain that person's consent to the transfer and processing of their personal data in accordance with this Privacy Policy.

5 Use of your personal data

Personal data submitted to us through our website will be used for the purposes set out in this Privacy Policy and on relevant pages of our website. We may use your personal data for the following purposes:

- maintaining our website and our business;
- personalisation of your experience on our website;
- enabling you to use the services on our website;
- sending non-promotional commercial communications;
- the sending of specifically requested e-mail notifications;
- sending you our newsletter if you have requested it (you can unsubscribe at any time);
- the delivery of marketing communications relating to our own business or the business of third parties specifically selected by us and deemed useful to you, either through on-site postings or, if you have expressly consented, by email or similar means (you may inform us at any time that you no longer wish to receive marketing communications);
- dealing with questions and complaints about our website that you have sent us or that concern you;
- protecting our site and preventing fraud;
- enforcing compliance with our site's terms of use (including monitoring messages sent through our site's private messaging service); and
- for other purposes.

If you submit your personal information for publication on our website, we will publish and use this information in accordance with the consent you have given.

Privacy settings allow you to limit and control the publication of your information on our site.

Without your explicit consent, we will not disclose your personal data to third parties for direct marketing or onward transfer.

6 Sharing personal data

We may share your personal information with our employees, officers, insurers, advisors, agents, contractors or subcontractors if reasonably required to do so by the uses described in this Privacy Policy.

We may share your personal information with any of our group companies (this includes our subsidiaries, our holding company and any of its subsidiaries) to the extent reasonably required for the uses set out in this Privacy Policy.

We may share your personal data:

- in the situations required by law;
- in connection with ongoing or potential legal proceedings;
- to establish, exercise and defend our legal rights (including the disclosure of information for fraud prevention and credit risk reduction purposes);
- to a purchaser (or prospective purchaser) of any of our businesses or assets; and
- to a person who we believe could reasonably request a court or other competent authority to share that personal information if, in our opinion, such a court or authority would be reasonably likely to order the sharing of that personal information.

With the exceptions mentioned in this Privacy Policy, we will not disclose your personal data to third parties.

7 International data transfer

The information we collect may be stored, processed and transferred between all countries in our jurisdiction to enable us to use the information in accordance with this Privacy Policy.

Data is not regularly disclosed to other parties. The data will not be transferred outside the EU or EEA. No transfer of data to the United States.

8 Retention of personal data

The personal data we collect for any purpose(s) will not be kept longer than necessary.

We keep documents (including electronic documents) that contain personal data:

- in accordance with the obligations imposed by law:
- if we believe the documents are relevant to ongoing or potential legal proceedings; and
- to establish, exercise and defend our legal rights (including the disclosure of information for fraud prevention and credit risk reduction purposes).

9 Security of personal data

The register is processed with due care and the data processed by the information systems are adequately protected. We store any personal data you provide us with on our secure servers. The controller will ensure that the data stored, as well as server access rights and other information critical to the security of personal data, are treated confidentially and only by employees whose job description includes this.

You acknowledge that the transmission of information over the Internet is inherently insecure and we cannot guarantee the security of any information transmitted over the Internet.

You are responsible for maintaining the confidentiality of the password you use on the site; we will never ask you to reveal your password (except when you log in to the site).

10 Your rights

Every person in the register has the right to check the information stored in the register and to request that any inaccurate or incomplete information be corrected or completed. If a person wishes to check or request a correction of the data stored about him or her, the request must be sent in writing to the controller. The controller may, if necessary, ask the applicant to prove his or her identity. The controller will reply to the customer within the time limit laid down in the EU General Data Protection Regulation (as a general rule, within one month).

You can ask us at any time not to use your personal data for marketing purposes.

11 Other rights relating to the processing of personal data

A person in the register has the right to request the erasure of personal data concerning him or her from the register ("right to be forgotten"). Data subjects also have other rights under the EU General Data Protection Regulation, such as the restriction of processing of personal data in certain circumstances. Requests should be sent in writing to the controller. The controller may, if necessary, ask the applicant to prove his or her identity. The controller will respond to the customer within the time limits set by the EU GDPR (as a general rule, within one month).

12 Cookies

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent to and stored by the browser. The identifier is sent back to the server whenever the browser requests a page from the server. Cookies can be either "persistent" or "session" cookies: a persistent cookie is stored by the browser and remains valid until a certain date unless the user deletes it; a session cookie is valid only for the duration of the session, i.e. until the browser is closed. Cookies generally do not contain information that personally identifies the user, but the personal data we retain may be linked to the information in the cookie. Mandatory cookies cannot be blocked. They are related to security and to enable the site to function. Mandatory cookies do not contain personally identifiable information.

If you wish, you can block non-mandatory cookies or limit the use of cookies, or delete cookies already stored, via the cookie banner on our website.

You can read more about cookies and the Finnish cookie recommendations on the Traficom website
https://www.traficom.fi/sites/default/files/media/file/Ev%C3%A4steohjeistus_palveluntarjoajille.pdf

We reserve the right to update our cookie policy, for example due to developments in services or mandatory legislation.

SANTA CLAUS LICENSING
Henry Fordinkatu 6A
00150 Helsinki, Finland
[email protected]

[email protected]

SANTA CLAUS FOUNDATION
South Esplanade 2
00130 Helsinki, Finland

[email protected]

© 2025 Santa Claus Finland & Licensing | by developit // creative
The images and texts are protected by copyright.

© 2025 Santa Claus Finland & Licensing
by developit // creative
The images and texts are protected by copyright.

Privacy policy

Lapland Troll

The trolls that live in Lapland belong to the Arctic troll family, or polar trolls. You can recognise them by the snow packed in their fur and their fierce growling. They are tough to give snow washes and are therefore feared throughout the Korvatunturi region. However, you can easily placate the Sunbird by giving it a good hug. It will melt the troll's boggart heart and with good luck you'll make a lifelong friend.

Finnish horse

In Finland, we are used to a certain modesty. The Finnish horse, for example, does not boast much about being one of the fastest and most versatile cold-blooded animals in the world. Even though it is. In the Korvatunturi, the abilities of Finnish horses are well known, and they have been considered one of the most reliable working companions for centuries.

One enthusiastic stable elf devoted much of his life to trying to teach a Finnish horse to fly like Santa's reindeer. He was proved to be too heavy for the job - the height record was set by crashing into the chimney of Santa's sauna.

Snowman

The world's tallest snowman was built in the United States. It was over 37 metres high and took over three months to build. 

The world's smallest snowman was built on the Korvatunturi. It was built by Hjalmar Metriparta, head of the Tonttuversta's miniature department, by stacking three snowflakes using specially made tweezers cooled to absolute zero. 

In his excitement, however, he threw the snowman away without a trace before anyone saw it.

Niila the dog

A happy and playful puppy, whose best friend is Palle-poro. Nilla, with her beady eyes, prefers to sleep next to a warm stove. Nilla wears a collar around her neck. Nilla loves snow!

Palle-poro

Teddy is Santa's trusty sidekick. On Christmas Eve, when things get busy, Palle makes it to every corner of the world with Santa Claus. Palle's favourite food is apples. He can draw beautiful patterns on snow with his horns. Palle is also musical and loves to dance to Christmas carols. He wears a big bell around his neck.

The reindeer, by the way, is a semi-wild domestic animal related to the deer that grazes in the fells. You may not have known that all reindeer are naturally able to fly. But neither do the reindeer themselves. So the biggest challenge for the reindeer trainers at Korvatunturi is to get the reindeer to realise their flying skills themselves. Learning to fly is one of the most closely guarded secrets of Korvatunturi. The training technique is passed down by tradition through whispering alone.

Ensio

Ensio an "easy" guy with a heart of gold who doesn't stand up straight but stands up when help is needed. Whether it's an almond stuck in Santa's throat or some other humanitarian crisis, our good guy is eager to be there with a first aid kit on his back, ready to save the day. On rescue missions around the world, he's accompanied by his trusty Alaskan malamute, Nöpö, whose sharp muzzle and snow shovel-sized paws come in handy, especially when searching for lost skiers in the snow.

As a selfless elf, he always wants to put good things into circulation, which is why he has set up the Little Monkey First Aid School, teaching the children of the world the all-important first aid skills of a girl and boy. As well as wound cleaning and plastering, there are courses on everything from doing good to helping your neighbour make snow to making coffee for lonely grandmothers.

Fredrik

The Porvoon riverbank is an ancient settlement area. Several hundred years ago, a merchant ship sailed down the small river with a ship's elf named Fredrik Flodbåt on board. Fredrik is attached to his hometown of Porvoo and its warm, friendly inhabitants, whom he likes to playfully tease every now and then, if not every now and then. His best friend is the cat in the cathedral. From his home in the bell tower, he can see every nook and cranny of the city. The elf's role model is the Runeberg family itself. He thinks it is wonderful that Porvoo has been home to a family whose words and art have remained alive in the hearts of all. True to his role model, he wears glasses on his nose, even if he doesn't need them when he is sharp-sighted.

The elf spends a lot of time in nature and for this former riverside elf, the Pelling Archipelago is the most beautiful place in the world.

Lampertti

Smile every time you step on board, because so does Lampertti the ship's elf! Sailing at sea makes his eyes light up like the anticipation of Christmas Eve, as the merrily crashing waves carry him off on incredible adventures. Lampertti has dipped his miter in the Red Sea, anchored his ship in the fabled port of Atlantis and disappeared a few times with his boat into the Bermuda Triangle.

Lampert's favourite pastime is also pedalling in a Christmas balloon - with a swimming ring, flippers and his best friend Harri Hylke, of course. The open sea, the joyful chatter of the seagulls and the sea wind blowing tiny fireworks into his beard always make Lampert sigh with happiness, because the sea is his home and adventure is his calling.

Morning

The dawn was comforting people and reducing the fear of flying for the first time back in 1909 when those great giants of the sky, airships, made it possible to fly like a bird in the sky. Morning is a philanthropic elf who loves the human bustle of the station and can best be spotted from his favourite spot in the arrival hall, where tears still well up in his eyes every time he witnesses the emotional reunion of grandparents and grandchildren on the eve of Christmas.

The days at the station are busy, with Aamu scurrying around with a walkie-talkie in his pocket attaching loose luggage tags. In the run-up to Christmas, Aamu likes to assist Santa himself in choosing and wrapping last-minute presents. At night, the station is more serene and this is when Mamu patrols the terminals, tucking in sleeping backpackers and waking sleep-deprived passengers for their onward flights.

Veikka

Veikka is an elf that most of us have unknowingly come across somewhere in the world. He's always on the move, but his weathered face is often covered by binoculars, a sun visor, ski goggles or a sleep mask made from a Christmas red blanket. But you can still recognise Veika for his exceptional sense of adventure and his ability to guess all his fellow travellers' favourite holiday destinations - sometimes even correctly!

Veikka has travelled the world a hundred and one times, and has captured a thousand and one sights on his camera memory card, from the Eiffel Tower to the famous limestone mound of Kheops. But his favourite destination is Joulusaari, which broke away from the Korvatunturi when the continental plates moved a long, long time ago. The island still has a small but hardy reindeer population, and special almonds used in Christmas porridge are grown on the slopes of the tropical fells. Veikka always brings them back to Korvatunturi as souvenirs.

Konrad

You may have noticed that many train carriages have small hatches in the wall or ceiling that the average passenger never gets a peek behind. They give access to the secret service routes of the train wagons.

In fact, each train is staffed by three to five real elves. Their responsibilities include checking train schedules using star maps, waking up dozing passengers at the right stop and looking after animal passengers.

Train elves live a nomadic life. The oldest of them all, the legendary Konrad "Konnari", who has travelled every single stretch of Finland's 6,000-kilometre railway network. Konnari's favourite route is Oulu-Rovaniemi, especially in winter frosts and when it's brown. Konrad's favourite motto is "Now things are on track".

Papu

People drink a lot of coffee in Finland. In fact, the most in the world. And a big slice of our country's coffee consumption rests on one, rather small, shoulder. They belong to an elf called Paul the Pot-bellied Gaffebau - more commonly known as Papu. His most famous motto is 'Christmas in white and coffee in black'.

Papu is the official coffee elf of Korvatunturi and a true enthusiast. He has tuned all his elf senses to the development of the perfect Christmas coffee. The right recipe has now been honed for 147 years, and coffee has been drunk in the same amount as one medium-sized forest pond.

The number one customer at Papu Elf is Santa Claus himself, for whom a steaming cuppa is poured every morning straight from Paul's traditional copper pot. Today it was blend number 3008, with a touch of lichen. We don't yet know what they thought of it.

Tuutio

Tuomas Torventöräys, nicknamed Tuutio. Tuutio is 107 years old. His familiar catchphrase is "There are elves of all stripes on the road again". The Korvatunturi is a traditional region where sledges run on the hillside to the glow of the northern lights. Quiet and peaceful. It has always been like this and that's good. But it was Tuutio's love of cars that took him from Korvatunturi to the city. He combined his love of cars with the elves' unerring sense of direction and became a taxi driver. How does he reach the pedals of a car? Tuutio has specially designed stilts decorated with speed stripes, which he received from a grand elf as a Christmas present.

Edison

The Edison elf always carries a computer in his backpack, as he is responsible for the IT affairs of Korvatunturi. Edison's role model is Linus Torvalds, the inventor of Linux. He is also developing his own computer application called Eartree with milk.

Patrick

Playing number 11, Elf Patrick loves not only hockey but also other winter sports. He loves animals, and is training for a running race to beat his dog in the 100 metres.

Kaamos

A big fan of metal music, Kaamos the elf gets inspiration for his music from Finnish nature and the changing seasons. Kaamos's first hit, Swallow the Norhern Light, topped the Korvatunturi charts for 24 weeks! Kaamos' hobbies also include baking.

Echo

An echo-elf understands animal speech. The animals are the elves' helpers, and Kaiku translates the animals' speech for the other elves. Kaiku can also turn elves into animals, but only one at a time.

Höperö

Höperö is also particularly known for his absent-mindedness. To be on the safe side, the elf celebrates Christmas on the 24th of every month, just to make sure he doesn't forget. He is 350 years old and a scribe by trade. He collects beards in different colours and uses them to keep his beard wavy. He likes to eat Rice Porridge every day to find an almond, because he can't remember ever having found one.

Sparky

At 111 years old, the pink-haired Säihky is a real cheerleader who puts everyone in a good mood. Dancing and singing are among his favourite pastimes. She can play several songs in a skirt while dancing. Säihky likes anything with colours and stripes. They often go hippy-hopping with Palle the reindeer.

Oula

A 193-year-old bearded and snooty elf. Oula is a hard-working elf, but when needed, he can easily be inspired to play and romp around. Oula enjoys sledging, snowmaking and jumping into snow piles. He is learning to play the guitar and loves Joulumuor's black coffee.

Santa Claus's tassels

Santa's slippers are like the embrace of a fireplace - soft and warm. The spruce pattern that decorates them speaks of his love of nature and his connection to the northern landscape.

Santa's boots

Santa Claus' boots have traversed the snowy forests and corners of the world. Their surface carries the memories of thousands of Christmas journeys, and the fir tree pattern speaks of the values that make Christmas magic.

Santa's hat

Santa's cap is deep red and soft as first snow. Its tassel floats like a snowball falling from the clouds, and it carries with it the spirit of Christmas and thousands of stories that whisper softly in the wind to Santa's ears.

Santa's beard

Santa's beard is like a shimmering snowdrift - long, bushy and mysterious like a northern fir forest. Its thousands of curls are like loops woven by the Christmas tree, dancing like snowflakes in the winter weather.

The face of Santa Claus

Santa has a warm smile on his face and a sparkle in his eyes. Soft furrows and bushy eyebrows tell of centuries of wisdom and stories.

Tuomo

157-year-old beardless elf. Tuomo is very young for an elf, still in his infancy, or rather in his infancy. Tuomo hasn't eaten a tutt for at least a hundred years! He knows how to do a vault when he jumps from the roof to the rivet. Tuomo admires Santa Claus more than anything.