The message of the partnership and the campaign is that second-hand goods are an environmentally friendly, smart, affordable and high-quality alternative, and that there is no need to attach the stigma of embarrassment or rudeness to a second-hand Christmas gift.
To promote smarter spending, Santa Claus became the patron of the Good for All campaign.
”The main message is that there is no need to revolutionise Christmas. The little things would help a lot. Gifts can be second-hand and at the same time desirable and of good quality,” says Santa Claus.
















