SANTA CLAUS
PARTNERS

SANTA CLAUS
PARTNERS

Joy and value all year round

Santa Claus’ partners provide year-round services and products that stand out, touch people, and bring joy to the world. A partnership with Santa Claus strengthens brand perception, increases visibility, and opens new opportunities for productization, communications, and sales growth. Santa Claus’ positive, trustworthy, and respected brand supports the partner’s values and builds an emotional connection that helps customers choose the partner’s services and products with a smile.

Meaningful collaboration

Whether you're looking to develop products or services, strengthen your company's image, boost sales, spread joy, or create unforgettable experiences – Santa Claus is the perfect partner.

Through collaboration, you can leverage the meaningful brand of the world's most famous character and create something that leaves a lasting impression on anyone.
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Services and products

Products and services carrying Santa Claus’s official mark are truly unique. They are designed with love, approved with care, and created to bring joy, warmth, and meaning to every moment. They are more than gifts — they carry a message of goodwill and genuine purpose. By choosing Santa Claus–recommended official products and services, you choose quality, emotion, trust, and meaning.
Examples of products and services

News from our partners

Radio Aalto's Christmas has been a success every year, the channel always grows its audience for Christmas and December has been Radio Aalto's most listened month for the past couple of years. Last year's collaboration with Sony Music also brought us followers on Instagram. Radio Wave's Christmas was awarded at the Radio Gala as the best radio promotion of the year.

Sami Virtanen
Radio Aalto, Programme Director

Partnering with Santa Claus Finland is valuable because our products combine the traditions and values of strong brands, such as the joy of giving and timelessness. Storytelling tableware is a natural way to tell Santa's message to the world. It is a pleasure to be able to tell the story of Finnish riches, such as pure nature, snow and northern lights, together with the Joulupukkki brand.

Nora Haatainen
Fiskars Oyj

The Santa Claus collaboration is fruitful for us because of the high brand awareness and the positive vibe it brings. Santa Claus Foundation's wealth of ideas, cooperation and professionalism make the cooperation very pleasant and help us to find the right ideas and bring them to the market.

Vesa Jaatinen
Alfmix, CEO

Start a meaningful journey with us

Many well‑known companies and organizations already harness the appeal of the Santa Claus brand. The partnership brings soft values to the forefront and helps create a strong emotional connection with customers in a world where communication is often cold and commercial. People long for authenticity, joy and values that feel genuinely meaningful – and a partnership with Santa meets this need. Working with the Santa Claus brand offers the opportunity to create something that surprises, touches and stays in people’s minds. Join the journey and get ready for a collaboration filled with joy, goodwill and the magic of Christmas.
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Creating value by licensing

Santa Claus is known almost everywhere in the world – across language, cultural, and belief boundaries. He is an iconic brand thanks to his strong identity, positive values, and broad appeal. Santa Claus’s official identifiers, messages, and character universe are prominently featured in numerous licensed products and services in Finland and around the world.

Contact us and become a partner!

Oy Santa Claus Licensing Ltd operates responsibly as the licensor of this esteemed and attractive registered trademark, as well as an enabler of partnerships. The magical brand of Santa Claus, captivating stories, and enchanting characters and illustrations offer a unique opportunity to develop distinctive products, concepts, and campaigns.

Partnerships enable you to communicate soft values and bring warmth, emotion and relevance to your products and services - elements that touch customers and put a smile on their faces year after year.

Get in touch – let's create something unforgettable together.
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COMMON QUESTIONS

Partnership models

Santa's exclusive partner in your industry.

A Christmas town, experience or event recommended by Santa Claus.

Santa's own shop or a retailer of decorated products.

Exclusive manufacturer and distributor of Santa Claus branded products.

Emotion, trust and results

The Santa Claus brand is rooted in values and meaningful aspects of life that truly matter to people. This strong value connection enhances a partner’s appeal and supports sales growth, as consumers increasingly choose brands that reflect their own values.

The Santa Claus brand stands for joy, good cheer and genuine caring. The partnership strengthens the partner's appeal by creating a warm and trustworthy image that can make it a favourite with the public - at Christmas and beyond.

A partnership with the Santa Claus brand strengthens a sense of community and creates a feeling of belonging between target groups, increasing interaction and engagement. The positive impact of the partnership also supports an organization’s goals by building a warm, trustworthy atmosphere that is clearly reflected to customers.

The Santa Claus brand offers a clear competitive advantage in marketing and communications. Campaigns, activations, and events connected to the brand capture audience attention exceptionally effectively and increase a company’s visibility across channels. The positive emotions associated with Santa make messages more noticeable and strengthen their presence both domestically and internationally.

The Santa Claus brand symbolizes giving, caring and the common good — values that strengthen responsibility communication in a genuine, engaging and smile‑evoking way. When a responsibility initiative is connected to the Santa Claus brand, it gains a warm and human narrative layer that makes the whole more approachable and memorable. At the same time, the company attracts positive attention and reinforces its reputation as an organization that takes responsibility seriously and genuinely wants to do good.

Leveraging the Santa Claus brand strengthens customer loyalty across generations. When customers associate a partner with Santa’s values and positive brand image, it positively influences the choices and long‑term commitment of future generations as well.

Meaningful benefits

Magic appeal

Santa Claus is a beloved ambassador of goodwill, whose brand brings warmth, appeal, and proven attractiveness to products, services, and campaigns.

A Promise You Can Trust

Santa Claus is a character whose promise to make wishes come true and bring a smile to everyone’s day holds true year after year. This trust extends to the partners who leverage his brand in their communications and marketing.

Positivity as a brand enhancer

Santa Claus is known as a bringer of joy around the world, across cultures and languages alike. He represents values that resonate with audiences globally. Partnering with him helps companies communicate positivity, values, and responsibility.

Appeal Throughout the Year

The appeal of the Santa Claus brand is not limited to Christmas — the warm emotional connection to him lasts throughout the year. Partnering with Santa Claus strengthens a company’s attractiveness and visibility, supporting sales and market share growth even outside the holiday season.

Contact us quickly and easily!

Any questions or requests about the partnership and its possibilities can be easily sent using the form below - or alternatively by email to. [email protected].

We all need positivity and joy, so let us help you start your partnership with the Santa Claus brand - today!

Name(Required)

SANTA CLAUS LICENSING
Henry Fordinkatu 6A
00150 Helsinki, Finland
[email protected]

[email protected]

SANTA CLAUS FOUNDATION
South Esplanade 2
00130 Helsinki, Finland

[email protected]

© 2025 Santa Claus Finland & Licensing | by developit // creative
The images and texts are protected by copyright.

© 2025 Santa Claus Finland & Licensing
by developit // creative
The images and texts are protected by copyright.

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Lapland Troll

The trolls that live in Lapland belong to the Arctic troll family, or polar trolls. You can recognise them by the snow packed in their fur and their fierce growling. They are tough to give snow washes and are therefore feared throughout the Korvatunturi region. However, you can easily placate the Sunbird by giving it a good hug. It will melt the troll's boggart heart and with good luck you'll make a lifelong friend.

Finnish horse

In Finland, we are used to a certain modesty. The Finnish horse, for example, does not boast much about being one of the fastest and most versatile cold-blooded animals in the world. Even though it is. In the Korvatunturi, the abilities of Finnish horses are well known, and they have been considered one of the most reliable working companions for centuries.

One enthusiastic stable elf devoted much of his life to trying to teach a Finnish horse to fly like Santa's reindeer. He was proved to be too heavy for the job - the height record was set by crashing into the chimney of Santa's sauna.

Snowman

The world's tallest snowman was built in the United States. It was over 37 metres high and took over three months to build. 

The world's smallest snowman was built on the Korvatunturi. It was built by Hjalmar Metriparta, head of the Tonttuversta's miniature department, by stacking three snowflakes using specially made tweezers cooled to absolute zero. 

In his excitement, however, he threw the snowman away without a trace before anyone saw it.

Niila the dog

A happy and playful puppy, whose best friend is Palle-poro. Nilla, with her beady eyes, prefers to sleep next to a warm stove. Nilla wears a collar around her neck. Nilla loves snow!

Palle-poro

Teddy is Santa's trusty sidekick. On Christmas Eve, when things get busy, Palle makes it to every corner of the world with Santa Claus. Palle's favourite food is apples. He can draw beautiful patterns on snow with his horns. Palle is also musical and loves to dance to Christmas carols. He wears a big bell around his neck.

The reindeer, by the way, is a semi-wild domestic animal related to the deer that grazes in the fells. You may not have known that all reindeer are naturally able to fly. But neither do the reindeer themselves. So the biggest challenge for the reindeer trainers at Korvatunturi is to get the reindeer to realise their flying skills themselves. Learning to fly is one of the most closely guarded secrets of Korvatunturi. The training technique is passed down by tradition through whispering alone.

Ensio

Ensio an "easy" guy with a heart of gold who doesn't stand up straight but stands up when help is needed. Whether it's an almond stuck in Santa's throat or some other humanitarian crisis, our good guy is eager to be there with a first aid kit on his back, ready to save the day. On rescue missions around the world, he's accompanied by his trusty Alaskan malamute, Nöpö, whose sharp muzzle and snow shovel-sized paws come in handy, especially when searching for lost skiers in the snow.

As a selfless elf, he always wants to put good things into circulation, which is why he has set up the Little Monkey First Aid School, teaching the children of the world the all-important first aid skills of a girl and boy. As well as wound cleaning and plastering, there are courses on everything from doing good to helping your neighbour make snow to making coffee for lonely grandmothers.

Fredrik

The Porvoon riverbank is an ancient settlement area. Several hundred years ago, a merchant ship sailed down the small river with a ship's elf named Fredrik Flodbåt on board. Fredrik is attached to his hometown of Porvoo and its warm, friendly inhabitants, whom he likes to playfully tease every now and then, if not every now and then. His best friend is the cat in the cathedral. From his home in the bell tower, he can see every nook and cranny of the city. The elf's role model is the Runeberg family itself. He thinks it is wonderful that Porvoo has been home to a family whose words and art have remained alive in the hearts of all. True to his role model, he wears glasses on his nose, even if he doesn't need them when he is sharp-sighted.

The elf spends a lot of time in nature and for this former riverside elf, the Pelling Archipelago is the most beautiful place in the world.

Lampertti

Smile every time you step on board, because so does Lampertti the ship's elf! Sailing at sea makes his eyes light up like the anticipation of Christmas Eve, as the merrily crashing waves carry him off on incredible adventures. Lampertti has dipped his miter in the Red Sea, anchored his ship in the fabled port of Atlantis and disappeared a few times with his boat into the Bermuda Triangle.

Lampert's favourite pastime is also pedalling in a Christmas balloon - with a swimming ring, flippers and his best friend Harri Hylke, of course. The open sea, the joyful chatter of the seagulls and the sea wind blowing tiny fireworks into his beard always make Lampert sigh with happiness, because the sea is his home and adventure is his calling.

Morning

The dawn was comforting people and reducing the fear of flying for the first time back in 1909 when those great giants of the sky, airships, made it possible to fly like a bird in the sky. Morning is a philanthropic elf who loves the human bustle of the station and can best be spotted from his favourite spot in the arrival hall, where tears still well up in his eyes every time he witnesses the emotional reunion of grandparents and grandchildren on the eve of Christmas.

The days at the station are busy, with Aamu scurrying around with a walkie-talkie in his pocket attaching loose luggage tags. In the run-up to Christmas, Aamu likes to assist Santa himself in choosing and wrapping last-minute presents. At night, the station is more serene and this is when Mamu patrols the terminals, tucking in sleeping backpackers and waking sleep-deprived passengers for their onward flights.

Veikka

Veikka is an elf that most of us have unknowingly come across somewhere in the world. He's always on the move, but his weathered face is often covered by binoculars, a sun visor, ski goggles or a sleep mask made from a Christmas red blanket. But you can still recognise Veika for his exceptional sense of adventure and his ability to guess all his fellow travellers' favourite holiday destinations - sometimes even correctly!

Veikka has travelled the world a hundred and one times, and has captured a thousand and one sights on his camera memory card, from the Eiffel Tower to the famous limestone mound of Kheops. But his favourite destination is Joulusaari, which broke away from the Korvatunturi when the continental plates moved a long, long time ago. The island still has a small but hardy reindeer population, and special almonds used in Christmas porridge are grown on the slopes of the tropical fells. Veikka always brings them back to Korvatunturi as souvenirs.

Konrad

You may have noticed that many train carriages have small hatches in the wall or ceiling that the average passenger never gets a peek behind. They give access to the secret service routes of the train wagons.

In fact, each train is staffed by three to five real elves. Their responsibilities include checking train schedules using star maps, waking up dozing passengers at the right stop and looking after animal passengers.

Train elves live a nomadic life. The oldest of them all, the legendary Konrad "Konnari", who has travelled every single stretch of Finland's 6,000-kilometre railway network. Konnari's favourite route is Oulu-Rovaniemi, especially in winter frosts and when it's brown. Konrad's favourite motto is "Now things are on track".

Papu

People drink a lot of coffee in Finland. In fact, the most in the world. And a big slice of our country's coffee consumption rests on one, rather small, shoulder. They belong to an elf called Paul the Pot-bellied Gaffebau - more commonly known as Papu. His most famous motto is 'Christmas in white and coffee in black'.

Papu is the official coffee elf of Korvatunturi and a true enthusiast. He has tuned all his elf senses to the development of the perfect Christmas coffee. The right recipe has now been honed for 147 years, and coffee has been drunk in the same amount as one medium-sized forest pond.

The number one customer at Papu Elf is Santa Claus himself, for whom a steaming cuppa is poured every morning straight from Paul's traditional copper pot. Today it was blend number 3008, with a touch of lichen. We don't yet know what they thought of it.

Tuutio

Tuomas Torventöräys, nicknamed Tuutio. Tuutio is 107 years old. His familiar catchphrase is "There are elves of all stripes on the road again". The Korvatunturi is a traditional region where sledges run on the hillside to the glow of the northern lights. Quiet and peaceful. It has always been like this and that's good. But it was Tuutio's love of cars that took him from Korvatunturi to the city. He combined his love of cars with the elves' unerring sense of direction and became a taxi driver. How does he reach the pedals of a car? Tuutio has specially designed stilts decorated with speed stripes, which he received from a grand elf as a Christmas present.

Edison

The Edison elf always carries a computer in his backpack, as he is responsible for the IT affairs of Korvatunturi. Edison's role model is Linus Torvalds, the inventor of Linux. He is also developing his own computer application called Eartree with milk.

Patrick

Playing number 11, Elf Patrick loves not only hockey but also other winter sports. He loves animals, and is training for a running race to beat his dog in the 100 metres.

Kaamos

A big fan of metal music, Kaamos the elf gets inspiration for his music from Finnish nature and the changing seasons. Kaamos's first hit, Swallow the Norhern Light, topped the Korvatunturi charts for 24 weeks! Kaamos' hobbies also include baking.

Echo

An echo-elf understands animal speech. The animals are the elves' helpers, and Kaiku translates the animals' speech for the other elves. Kaiku can also turn elves into animals, but only one at a time.

Höperö

Höperö is also particularly known for his absent-mindedness. To be on the safe side, the elf celebrates Christmas on the 24th of every month, just to make sure he doesn't forget. He is 350 years old and a scribe by trade. He collects beards in different colours and uses them to keep his beard wavy. He likes to eat Rice Porridge every day to find an almond, because he can't remember ever having found one.

Sparky

At 111 years old, the pink-haired Säihky is a real cheerleader who puts everyone in a good mood. Dancing and singing are among his favourite pastimes. She can play several songs in a skirt while dancing. Säihky likes anything with colours and stripes. They often go hippy-hopping with Palle the reindeer.

Oula

A 193-year-old bearded and snooty elf. Oula is a hard-working elf, but when needed, he can easily be inspired to play and romp around. Oula enjoys sledging, snowmaking and jumping into snow piles. He is learning to play the guitar and loves Joulumuor's black coffee.

Santa Claus's tassels

Santa's slippers are like the embrace of a fireplace - soft and warm. The spruce pattern that decorates them speaks of his love of nature and his connection to the northern landscape.

Santa's boots

Santa Claus' boots have traversed the snowy forests and corners of the world. Their surface carries the memories of thousands of Christmas journeys, and the fir tree pattern speaks of the values that make Christmas magic.

Santa's hat

Santa's cap is deep red and soft as first snow. Its tassel floats like a snowball falling from the clouds, and it carries with it the spirit of Christmas and thousands of stories that whisper softly in the wind to Santa's ears.

Santa's beard

Santa's beard is like a shimmering snowdrift - long, bushy and mysterious like a northern fir forest. Its thousands of curls are like loops woven by the Christmas tree, dancing like snowflakes in the winter weather.

The face of Santa Claus

Santa has a warm smile on his face and a sparkle in his eyes. Soft furrows and bushy eyebrows tell of centuries of wisdom and stories.

Tuomo

157-year-old beardless elf. Tuomo is very young for an elf, still in his infancy, or rather in his infancy. Tuomo hasn't eaten a tutt for at least a hundred years! He knows how to do a vault when he jumps from the roof to the rivet. Tuomo admires Santa Claus more than anything.